Visions at Play was founded upon a deep intrigue for interactivity through motion graphics - the art of integrating movement and visuals. The values the company stands for is in its name. Visions pertains to foresight. We live inspired by scenarios beyond the now. Play is the way we release the imagination. Our work is clean, informative, and easy-to-navigate so that your message is clear and compelling.

author
Josh Schaertl. Principal.

I am the creator of Visions at Play and currently work at ESPN as an Associate Art Director in Digital Media. I am responsible for the creative development and execution of the Watch ESPN Application among other ESPN products.
jschaertl@gmail.com

Philosophy

Never stop learning. Never stop exploring. The media industry is ever-changing with new tools and platforms constantly being developed. As we reach out to audiences through our work, each project we create is a unique masterpiece of its own, infused with creativity, diversity, and inspiring flow of ideas and an eagerness to explore new technologies.

Mission

To create unique, compelling and powerful imagery that truly taps into the complete sensory experience for our client´s brand. Our objective is to focus on the users´ experience. It´s all about successfully communicating your message, connecting with your audience and arriving at a creative solution that triggers a response. By bringing imagery and ideas to life, our result is a clear, concise communication that is pure pleasure to see and hear. Whether we´re helping to create an identity, increase sales or communicate information, our goal is to deliver our clients with something that looks stunning, works great, and produces results.

Process

Before you can persuade customers to act, you must ensure that your site creates trust. We design for credibility and trust based on advanced usability principals. We take many design factors into consideration, such as improving usability with Fitts' Law. We tap into customer emotion to increase engagement through proven psychological principles, such as: practicality, drive fulfillment, hierarchy, specificity, social learning, depth of needs, and provoking negative and positive emotions. Through such techniques we can increase user engagement and get customers to act.

Our method to take your project from early ideas to a finished success:

We work with you to understand your vision and needs. We identify your goals, and define the problem you are trying to solve. Through client interviews, research and creative discovery, we begin offering possible solutions and envisioning the desired state.
Once we know and confirm your goals, we create a map to get there. Through content outlines and storyboards we outline the information hierarchy and the user interaction. Next we formalize a plan for the project structure.
Next we begin designing concepts and building the visual interface of what the finished product will look like. We can modify and work with your existing marketing material or create fresh designs from scratch.
With your feedback we discuss key elements that work or don´t work. Envisioning different outcomes, views and approaches help choose the best solution. The task is to ensure that everybody is supportive of the solution and that specific actions align with measureable business goals. Finalizing design details - branding, navigational needs and interactivity is the final step to confirming your campaign.
Implementing the final design and executing the project plan. This phase we turn your design prototype into a functioning application or website. Content integration, database programming, animations, formatting, client revisions, and optimizing graphics are part of this process.
Together we test the complete application or website functionality before making it live. Additional marketing plans are executed. Search engine submissions are entered, style guides are delivered and final approval is made. A roadmap is discussed for an ongoing relationship and support, including site updates and new projects.